HTML Meta Tags Meta tags are used to supply information for search engines that will not be seen by the web surfer unless they were to view your web site's HTML. In the past, meta tags were a primary way for your site to be recognized by web spiders, but the internet community abused the meta tags to artificially increase their ranking in the search engine databases. Nevertheless, you should still include meta for those search bots that do recognize them, allow your site to be included in their search engine. Keywords Meta Tag Keywords or phrases are placed in this meta tag's content attribute. You should specify the most popular search terms you believe someone would use to reach your web site. A few years back, you could spam this meta tag with any and every keyword possible to gain ranking on search engines. Repeated words, or words that do not pertain to the content of the site will not benefit you or those using a search engine. Here's an example of proper usage for a site. HTML Code:
name defines what type of meta tag being used. Note that the keywords are separated by commas. An example of the keywords meta tag for Tizag.com would be as follows. HTML Code:
Description Meta Tag As you might have guessed, this tag will show a brief description of the web page to a search engine. Your description should be a sentence or two about your web site. Keywords that appeared in the keyword meta tag should appear here as well. HTML Code:
Description and Keywords tags are very similar, and they should be. As mentioned above if they do not match, you may be ignored or blocked by some search engines. Be careful. Revised Meta Tag The revised meta tag records when the last update was done to the site.
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Mamunur Rashid
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