Pushing HTML Beyond Its Intended Use by Pamela Upshur

The following represents examples of what I call "pushing HTML." In most cases, the HTML elements either do not or would not include keyword content, or the specific HTML is included on a Web page in spite of the fact that it is not needed or used by the Web page. It is not inappropriate to have an input type HTML statement on a Web page as part of any number of scripts, and it is not inappropriate to include keywords in such a form field. However, in "pushing HTML," some Web marketers include hidden form fields, for example, on pages where it is neither functional nor part of the Web page design. As such, it is just a hidden HTML statement stuffed with keywords. Below is a laundry list of the remaining HTML statement that can, but probably shouldn't include keywords.

Keywords contained in an input type hidden statement (now widely considered spamming by search engines).

Keywords included in the head statement, as a homemade HTML tag of sorts.

Keywords improperly included in the ALT text of background images. The background of a Web page doesn't ordinary contain ALT text. However, since ALT text is generally not weighted very heavily by search engines, including your keywords in your ALT tag is unlikely to produce results better than including keywords in any ALT tag on the document.

Keywords improperly included in a font tag

Keywords in the comment tags

Keywords in the NO FRAMES tag of a Web page

Keywords in the image tag

Keywords included in a style tag.

While these are acceptable places to include keywords, you may be spamming, according to some search engine, if the page wouldn't ordinary contain or need this HTML as part of its design.

About the Author

Pamela Upshur is the owner of Upshur Creative.

Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.

Visit her site at: Turnkey Web sites