Promoting Your MLM Business by Carlos Sano

A professional network marketer does not sell, he promotes.

Promoting is not selling; you simply put your offer in front of pre-qualified prospects and let them decide to choose your product. But you already laid down all the reasons why your prospects should choose your product or business opportunity. When you look at a traditional market, you see a display of different items, all arranged in a buy-me fashion to invite the prospects to make the purchase.

In the same way, we should show our business opportunity to our prospects, and let them see the benefits; what’s in it for them. The pressure to get people in our down line turns us into salespeople, and people don’t like to be sold. People want to choose by themselves what’s in their best interest, not yours. If you are considering the Internet to promote your business opportunity, here’s an analogy I thought of when I started to promote on the Internet. Imagine a street or place full of people (prospects); that’s your physical scenario.

Now imagine a platform where millions of people interact on a daily basis, chatting, e-mailing, blogging, reading, searching, watching videos, shopping, the possibilities are unlimited. This is your virtual scenario when you see the potential of the Internet and what it can do for your business.

The network marketing industry and the Internet have combined themselves as a perfect marriage. Automation is at the heart of the network marketing industry and the Internet is the king of automation. Technology will never replace the pleasure of a face-to-face conversation, but it can facilitate that initial contact needed to get there.

About the Author

This article was written by Carlos Sano. Carlos is a Professional Network and Internet Marketer. He believes that timely information, thin-slicing and ongoing improvement is the key to success in the Internet and Network Marketing business models. Get the complete complementary eBook entitled: How To Speed Up And Grow Your M. L. M. Business at http://www.yesispossible.com